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Torrini Story

We know jewelry. In fact, we were raised with it!

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Torrini, the passion for jewelry

At Torrini 1369, the passion for jewelry has been handed down for 26 generations. Understanding the best way to craft jewelry is to focus on the customers desires.

Torrini 1369 jewelry collections are crafted by hand in Florence, and we implement innovative ways to create them, that maintain a classic yet modern design.

We are constantly thinking of creating timeless jewelry and the best experiences for our customers.

We are excited to provide the best service that simplifies our customers search for an elegant piece of jewelry.
This is Torrini Jewelry, born in Florence in 1369.

Torrini, a brand born in 1369

A flight over 650 years has brought a "signum" to the present day, a witness to an excellence made up of details; because it's the details that make the difference.

650 Years of Traditional Savoir-Faire

The Oldest Trademark in the World and the 9th Oldest Family Business. The rich heritage and passion for jewelry of the 26 generations of the Torrini 1369 lineage that are still alive today.

Our values and traditions are handed down from father to son, aiming to leave a legacy, as evidenced in our blog articles.

Each magnificent story has a beginning, watch how the Torrini 1369 story began.

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26 Goldsmith Generations

The intangible value of one of our jewels comes from the continuity of a 26-generation goldsmith family

Our Jewelry Vision

An ornament that expresses aesthetics. A jewel manifests the personality of the wearer and the mastery of those who produce it.

Florence, our ispiration

The artistic vitality of Florence, as Torrini's creative energy, bears witness to the study of perfect proportions.


Let's go to watch Torrini story on the slider

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This is the story of the Torrini goldsmith family from the early 1300s to this day.

Our values have been handed down from father to son for over 26 generations with the aim to leave a legacy of passion for beauty and craftsmanship.

Currently, Franco Torrini is the head of the family, guardian of the Torrini goldsmith tradition.

franco torrini jewelry florence


In 1306, Florence called a collaboration to establish Scarperia, one of the New Lands.

The city of Florence was granting the new habitants a ten-year exemption from taxes and any bond of feudal servitude.

Bernardo saw an opportunity and decided to relocate to Scarperia to inaugurate his own shop free from a feudal lord, accompanied by his two sons, Tura and Jacopus.

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In 1306, Florence called a collaboration to establish Scarperia, one of the New Lands.

The city of Florence was granting the new habitants a ten-year exemption from taxes and any bond of feudal servitude.

Bernardo saw an opportunity and decided to relocate to Scarperia to inaugurate his own shop free from a feudal lord, accompanied by his two sons, Tura and Jacopus.

torrini 1369 trademark


Goldsmith, coin maker, enameller, engraver, sculptor: Turino di Sano is the first Torrini who created real masterpieces that we can admire.

The son of Tura, born in Siena in 1355. The family from Battiloro, originally from Mugello, had moved to Siena to collaborate in the construction of the Duomo and Turino di Sano inherited great skill in metalworking and in the art of fusing.

Throughout the fifteenth century, together with his son Giovanni, goldsmiths were in demand in Siena.accompanied by his two sons, Tura and Jacopus.

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In 1395, Turino completed the statue of Saint John the Baptist and received one hundred and sixty florins from the Municipality of Pisa, a very important figure for those times.

He was entrusted with this great assignment because they knew his abilities and there was no better artist than him to fulfill it.

Turino in the company of his children, Giovanni and Lorenzo, lived and worked as goldsmiths with great skill and mastery of all techniques, multiplying collaborations with numerous famous artists.

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A letter written by the well-known sculptor Lorenzo Ghiberti, addressed to Giovanni Turini. Ghiberti corresponds to Giovanni Turini calling him a "dear and faithful friend", as well as a "responsible and honorable man".

He congratulates him for the work he had done on the Baptismal Font of Siena and encouraged him to finish the project with the same inspiration as he started.

In the end, he writes about other professional ties and collaborations that had already existed between them.Tura and Jacopus.

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In 1306, Florence called a collaboration to establish Scarperia, one of the New Lands.

The city of Florence was granting the new habitants a ten-year exemption from taxes and any bond of feudal servitude.

Bernardo saw an opportunity and decided to relocate to Scarperia to inaugurate his own shop free from a feudal lord, accompanied by his two sons, Tura and Jacopus.

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In 1427, Giovanni Turini finished the baptistery brass stories, “Birth of the Baptist” and “Baptist Preaching”.

These masterpieces are where the bronze rests, made in collaboration with his father Turino and alongside the greatest artists of the time such as Jacopo della Quercia, Donatello and Ghiberti of which he became a close friends with.

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In 1430, Giovanni and his brother Lorenzo created the famous she-wolf, symbol of the city of Siena.

The commission responded to the demands of the authority of doting the “Palazzo Pubblico” a civic symbol of certain visibility, destined to constitute the prototype for the later statues of the she-wolf.

giovanni turini siena wolf children torrini 1369


In the 1500s, Siena faces drastic change from a period of splendor to a decline and became the view of Europe’s most influential.

Slowly the last name of Turini, which indicates the paternal descendance because it derives from the father’s official name “Tura”, was passed down in the family from grandfather to father to grandchild, and consequently changed to Torrini how we use it today.

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Another piece of historical data states a document dated in November 13, 1700 written by Franceso Torrini enrolled in the most noble guild of the city, “Arte della Seta”.

His jewelry workshop was in Ponte Vecchio, where he masterfully made and sold splendid jewelry that we could admire today.

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The oldest and surviving masterpiece created by the Torrini lineage is a Renaissance Pitcher.

Created by Francesco Torrini, the pitcher is embellished with dense decoration and an elegant figured medallion with an iconography customary in the Renaissance, and it is linked to the sea with two small cherubs who engage in a curious battle against a sea horse.

The pitcher was masterfully executed and influenced by Florentine tradition and also by German engraving, which circulated all over Europe since 1565.curious battle against a sea horse.

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In 1857, Giocondo Torrini, encouraged by his successful work on hard stones, he opened his own mosaic shop in Borgo Ognissanti 3 in Florence, where He employed several artisans, goldsmiths, woodworker and metalsmiths.

In addition to Giocondo’s artistic skills, he had a rare commercial ability and courage to face the European and American International Exhibitions, which define the second half of the 19th century.

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In 1419, Turino and Giovanni traveled to Florence in search for good brass.

They received an exchange letter from the “Banco di Siena” for the amount of forty lire and ten cents for the purchase of the brass.

Frequently they would visit the workshop of Ghiberti due to collaborations and in general they had a strong friendship of which we are left with written testimony.

international exibition catalogue 1876 torrini jewelry florence


Early in the 1900s, Guido Torrini started working as a goldsmith in the workshop in Piazza S. Trinita in Florence; he then opened shops in Chianciano Terme, Chiusi e Taormina.

He created deco styled jewelry, objects of art in hard stones enriched with gold elements.

In 1932, Guido was a watch enthusiast, and created the first Torrini pocket watch in chromed metal and an enamel dial.

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During the Second World War, Guido Torrini was a great man, he defended the freedom of many Italians, supporting the rebels fighting against Fascists, earning a gold medal of merit.

In 1944, he was captured and imprisoned in the Dachau Concentration Camp until May 1945, when he was release by the United States army.

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In the 1950s people began to live again, and the economy started to recover, the goldsmiths continued their labor with enthusiasm and a new energy.

Guido Torrini’s creativity was inspired by natural motifs which combined tradition, spirit and imagination.

In addition to jewelry, Guido also created smaller goldsmith objects, such as silverware, cigarette cases, and other objects with precious stones and gold.

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In modern times, Franco registered the historic trademark early in the 1970s, and engraved it on all of the jewelry.

Guido Torrini’s creativity was inspired by natural motifs which combined tradition, spirit and imagination.

This jewelry evokes love for tradition, the balance of the modern and the past, and it is capable of causing a pleasant sensation once someone wears it.

His jewelry is characterized not only by an unmistakable design but also by a precious finishing on the gold called “Oro Nativo”, performed with an ancient skill and the secret of “Acqua Celliniana”.sensation once someone wears it.

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The Torrini Museum is the symbol with which our love for jewels becomes art. Over the years, the exhibitions have traveled all over the world, thrilling many visitors.

The first exhibition organized by the Torrini Museum in 1972 in Washington at the Garfinckel Gallery.

In the display were the jewels of Italian artists Alberto Giorgi and Francesco Cenci, who were collaborators and close friends with the Torrini family.

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In 1986, Francesca completed her education and joined the society of the ancient trademark Torrini 1369 with the task of opening the Boutique in Porto Cervo.

She continues her activity as director of the Boutique in Piazza Duomo in Florence, conceiving only jewels that reflect the values of the Torrini goldsmith tradition.

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In 2012, Francesca Torrini understood that the quality of jewelry is not represented when it is produced in a factory, but by when it is created by a single master goldsmith who has experience in producing 650 years of traditional jewelry.

Her brother agreed and opened his workshop, and Francesca opened her own shop with the family’s ancient trademark, exactly where their grandfather reopened his shop after the Second World War, in Piazza Duomo in Florence.

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In 2015, Franco decided to open and exhibition in Scarperia to commemorate the 650 years of the Torrini trademark, registered by Jacopus in 1369.

The goldsmith roots of the Torrini family began in 1306 when Bernardo moved with his children to Scarperia from Battiloro.

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Guido Torrini

In 2017, the son of Francesca, Guido, continued to constantly research about the creation of jewelry

He then conceived models rich in Florentine-style with floral engravings, colored stones and diamond pavè, and Gioia was born.

The idea behind the collection is that every jewelry he designed was created to amaze and captivate.

Torrini’s passion is to create exclusive jewelry for individuals who appreciate elegance, even on a daily basis.

Discover Guido's Jewelry Vision
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The 26th Generation of Torrini

Currently, the creative director is Guido Torrini, the 26th generation.

Here branded Torrini jewelry in 2019, with broader marketing efforts, and inaddition released the most recent collections which include Gioia, Garden Colours, Grace and Gold Florentine Coins.

Guido’s vision is seen through these collections in Torrini 1369 historic store in Florence and in Torrini Jewelry 1369 e-commerce, celebrating 650 years of the historical trademark.

Read Guido Torrini’s Vision
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The Curiosity behind Torrini Trademark

Torrini’s historical trademark is designed with a spur, a representative symbol of blacksmiths, in the shape of a B, the initial of Jacopus father, Bernardo.

In 1369, it was registered in Florence and has been handed down for over six centuries.

The historical trademark has always been placed on every jewelry piece and object made in Torrini 1369, guaranteeing a seal of authenticity and origin.

Guido Torrini

The Numbers of Torrini


Years of Story


Years of Exclusive


Years in the same

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